How To Become A Successful Real Estate Agent In India?

By Investoxpert | 03 Nov 2023 | Real Estate

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Real Estate Agent In India are essential in completing many profitable real estate transactions. Indian real estate is a broad and cutthroat business, especially for brokers. All real estate agents who want to be successful in this market need to have a firm grasp of consumer behaviour and the marketing advances that will increase their lead generation and sustain their businesses.

 

We provide advice on how to succeed as a real estate agent in India as well as practical details on RERA registration and rules.

 

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How To Become A Real Estate Agent In India?

To become a real estate agent in India, one has to take into consideration the below mentions points:

 

  • Investigate and research

Before beginning a career as a real estate broker, it is imperative that you learn the necessary knowledge of the industry. You can gain useful information by speaking with seasoned specialists in the field.

 

  • Obtain the proper registration and licenses

Before beginning a profession as a real estate broker, be aware of all the requirements that must be satisfied. This includes setting up your business, receiving a real estate agent license, registering for GST and Professional Tax Registration (PTR), among other things. The professional tax is applicable to all crafts and professions in India. The state tax office issues a PTR to the agent in return for a fee that varies from state to state. Every year, the registration certificate needs to be renewed.

 

All Real Estate Agent In India must register with the state-level Real Estate Regulatory Authority and get an RERA registration number or license in accordance with the Real Estate (Regulation and Development) Act of 2016. The authorization is good for five years. State-by-state variations may exist in India's licensing and registration requirements.

 

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Look At The RERA Guidelines on Registration of Real Estate Agents

In order to control, organize, and ensure transparency in the Indian real estate market, the Real Estate (Regulation and Development Act), 2016 (RERA) was created. Real estate agents are required to register with RERA.

 

The RERA Act aims to regulate real estate deals that were previously skewed greatly in favor of builders and make it simpler for homebuyers to acquire a property. It assures that property sellers and purchasers engage in fair transactions by using vetted and trustworthy agents.

 

Real estate agents must adhere to a number of rules, including:

  1. Not assisting in the purchase or sale of unregistered property.
  2. Observe the act's numerous provisions
  3. Avoid engaging in unethical business activities, such as making false or misleading statements—either verbally or in writing—or supporting the advertising of services that might not be provided.
  4. Facilitating the ownership of certain records and information to which a buyer of a home, piece of land, or structure is entitled.

 

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What Are The Disadvantages As Per RERA For Non-Registration Real Estate Agents?

Real estate agents are not permitted to work without RERA registration. Operating a business without RERA registration attracts a fee of Rs 10,000 per day in the event of any defaults. Additionally, up to 5% of the property's sale price may be added to the penalty amount.

 

The real estate agent will not be permitted to engage in the sale of properties or any other real estate business in the absence of RERA registration. There could be a penalty of up to 5% if the RERA orders are not obeyed. Additionally, indulging in any unethical trading methods carries a year in prison sentence.

 

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What Are The Documents Required For RERA Registration?

When applying RERA registration, a real estate broker or agent must provide the following supporting documentation:

 

  • A duly filled application form
  • PAN card copy
  • The real estate agent's name, address, phone number, and email address; additionally, any directors or partners
  • A copy of the address proof, an email address, and a local phone number where the agent will do business
  • Recent three years’ Income Tax Returns
  • The firm's name, its kind (such as company, society, proprietorship, partnership, etc.), and its registered address
  • Specifics of the agency, such as the MoA (Memorandum of Association), bylaws, and AoA (Articles of Association), must be presented for real estate agencies.
  • Registration details in any other state, if applicable

 

Details about any legal actions (civil or criminal) taken against the agent or the business.

 

  • Copies of acknowledgment receipts, letterheads, and stamp pictures.
  • Information regarding real estate projects, promoters, and advertising with whom the agency has conducted business in the previous five years.

 

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What Is The RERA Enrolment Duration?

The real estate authority (RERA) license of a dealer is valid as of the issue date. The permit may be extended for an additional five years by submitting a form 60 days before it expires.

 

RERA Certification Process

The following steps make up the certification procedure, which real estate brokers need to be aware of:

  1. Documentation: Fill out the RERA enrolment form and submit the required paperwork.
  2. Verification: The information and files you submit will be checked.
  3. Registration form completion the following step entails filling out forms using the information provided.
  4. Work is finished: Once the Real estate regulatory authority (RERA) account has been formed, the registration number is given out.

 

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How To Become A Real Estate Agent In India: Eligibility Criteria?

Real estate agents can be anyone who has the necessary understanding of the real estate sector. Although there are no specific requirements to work in this industry, having strong networking and bargaining skills might be helpful. In accordance with the state's applicable regulations, the person's age must be at least 18. He or she must have passed the real estate license test and finish the prerequisite coursework.

 

Who Is A Real Estate Agent?

Real estate agents are qualified individuals who represent a buyer or a seller in real estate transactions. They may operate for a real estate brokerage company or independently. 

 

Given India's thriving real estate sector, there are many options for people who want to work as real estate agents or property dealers. In addition to having some crucial abilities, such great communication and negotiation skills, they also have a specialized license and background.

 

Role Of Real Estate Agents

  • Meeting Scheduling And Coordination
  • Create Budgets, Marketing Strategies, And Advertising Campaigns.
  • Updated Client And Property Listings Databases
  • Respond To Calls, Messages, And Emails.
  • Lookup Homes Using Open Listings And Research
  • Comparatively Analyse The Real Estate Market
  • Control Business Websites And Social Media Accounts
  • Produce And Distribute Marketing Collateral

 

How To Become Successful Real Estate Agent?

 

  • Keep In Touch With Former Clients

If you have happy consumers who will recommend you, you do not need to invest a lot of money in marketing. Publish their recommendations on your website and social media pages. In order to check a possible client's past, you can also ask pleased customers if they would be open to speaking with them. Being well-liked in the community is essential to succeeding as a real estate salesperson.

 

  • Don't Solely Concentrate On Selling

Be a consultant as opposed to a salesperson. You will be better able to comprehend your client's needs and the thinking behind their decisions thanks to this. Instead of persuading them for the Top real estate hotspots in India and particular option is the best one, if you have selected a few from them, explain why it is beneficial to them. The deal might not be closed if you put too much emphasis on selling and not enough on helping because there won't be enough trust between you and your potential client. A successful agent must have consulting experience prior to sales experience.

 

  • Be Truthful With Your Customer

Be upfront with your customer if you are unsure of the builder's track record. You do not want them to become bogged down in a project that will inevitably be delayed. Make sure your buyer is adequately informed if you are aware of any legal issues with the property. It is your responsibility to inform your customer about the risks involved with the move if they are insistent on purchasing a property from a seller who just has a power of attorney or in an area where the colony has not yet been regularized.

 

  • Create A Presence Online

After contacting your references, your potential client will begin by researching you and your company online. You would want to take advantage of this chance to make a reputation for yourself in the business. Create a simple website or a Google Business listing to start. You can progressively increase your internet visibility. 

 

Make sure your website contains a call-to-action button that may instantly take a visitor to either your WhatsApp number or a contact form, depending on whatever will allow you to react to their inquiry the quickest. Giving a potential lead a callback or personalized answer within a few hours might increase your chances of securing their business by up to 70%.

 

  • Avoid Assuming Anything

When it comes to paperwork, laws, and property assessment, avoid making assumptions and rely entirely on the facts. Make no assumptions about how your company will develop. Do not rely only on referral business or assume that just because you have a website, money will start to stream in. Get yourself registered with the state Real Estate Regulatory Authority and network as much as you can to increase your chances of success.

 

  • Networking Is Essential

Some customers could be challenging to work with, or you might not have what they want. Ask your fellow agents if they have any properties that fit the client's criteria rather than declining these clients. You would be able to assist both your peers and potential clients in this way. If the contract moves forward to the final step, you can discuss splitting the commission because, after all, anything is better than nothing.

 

  • Real Estate Licensing And Education

Typically, obtaining a real estate agent's license in India does not demand for a certain college degree. However, in order to conduct business, each real estate agent is required to get a registration certificate and a license in accordance with RERA regulations.

 

How To Get Real Estate License In India?

The following is the process to get the real estate license in India:

Step 1: Go to your state's RERA's official website.

 

Step 2: Register as a business or an individual agency.

 

Step 3: Pay the real estate license fee, which varies from state to state in step three. The licensing price in Maharashtra is Rs. 10,000 for private citizens and Rs. 1 lakh for businesses.

 

Step 4: Submit pertinent documents, such as your ITR for the last three years, a proof of address, a PAN card, information on your registration in another state, etc.

 

Then, after 30 days have passed since the application date, the real estate agent license will be issued.

 

Thus, Real estate investing is not an easy task to do and needs a lot of efforts and study before investing. So, hire a real estate agent for smooth process of buying a property. 

 

Happy investing!!!

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