2 BHK Are Mostly Searched- Online Property Search Activity Surges By 10%

Online property searches have increased by 10% in the Indian real estate market in recent months, which is a noteworthy development. This increase is indicative of a growing trend among homebuyers to engage digitally, which is being fueled by the accessibility and convenience of online platforms. The pandemic that is currently raging has expedited the transition to virtual property viewing, allowing potential buyers to peruse listings from the comfort of their own homes.

Among the numerous property kinds, the 2BHK (two-bedroom, hall, and kitchen) configuration continues to dominate the search landscape. Its appeal to young professionals, small families, and even investors searching for rental properties can be ascribed to its perfect mix of price and spaciousness.

In the market for a dream house this holiday season? Perhaps now is the ideal moment. Online property search traffic increased by 10% in August, the largest growth since December 2023, according to research published by recently.

A remarkable 10% month-on-month increase in online property search activity for August 2024 the highest reading since December 2023 according to the IRIS (Indian Residential Index for Online Search) study. Industry observers are not surprised by this spike in interest because real estate sales in India often increase during the Christmas season.

Major findings from a survey conducted by a prop-tech platform that records buyer behavior across 42 significant residential markets and has over 20 million monthly visitors, indicate that 2 BHK In Pune or any other cities remain the most sought-after real estate in India.

When it comes to location, Mumbai is seeing the highest interest in 1BHKs priced between ₹50 lakh and ₹1 crore, while Delhi-NCR is leading with demand for 3BHKs.  The data also shows a change in buyer preferences, with 50% of searches concentrating on properties that are ready to move into.
 

Names of the city observing high demand of 2 BHK’s

The biggest increase in search activity was observed in Tier-2 cities, namely Indore, Jaipur, Lucknow, and Vadodara. For metros, the top five most searched cities were:

1. Delhi NCR
2. Mumbai
3. Bengaluru
4. Kolkata
5. Ahmedabad

Noida Extension, Andheri West in Mumbai, Mira Road East in Mumbai, Whitefield in Bengaluru, and New Town in Kolkata were the top five most searched neighborhoods.

It is anticipated much more activity as the holiday season draws near and developers start to offer great discounts on 2 BHK In Noida or other places. It was stated by the industry’s expert that the holidays have historically been a seasonal driver for the real estate market. This year is especially exciting because of the level of buyer interest we're seeing before the main holiday season even starts. It's a blatant sign that the market is ready for a big festive season, which will see major activity from the end of December through Navratri.

This persistent choice reveals a notable shift in the priorities of buyers, with a focus on practical living areas that meet a range of lifestyle requirements.
 

Rise of 2 BHK apartments in cities

Urban centers such as Bengaluru, Mumbai, and Pune are exhibiting a strong demand for two-bedroom apartments. The growing number of startups and tech companies in Bengaluru has encouraged young professionals to look for houses that combine convenience and close proximity to places of employment. The 2 BHK In Mumbai plan is a useful way for families to afford large living space in cities like Mumbai, even with the high cost of real estate.

In response to this trend, real estate developers are concentrating on designing cutting-edge, contemporary 2 BHK apartments with smart home technology and sustainable amenities.

It is evident that the 2BHK model, which reflects the goals and pragmatic needs of modern purchasers, will continue to be a mainstay of the Indian housing sector as the market develops. The Indian real estate industry appears to have a bright future ahead of it, with significant development and change anticipated due to the sustained interest in online property searches.

Conclusion

Overall, the index's findings show that, despite growing costs, it is predicted that India's housing sector would close 2024 on a positive note, driven mostly by high holiday season sales and a rise in the number of new project launches. 

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